Coastal Bend Redbook Directories is a local, community phone directory with affordable rates for even the smallest company and new businesses with small budgets. Yellow page research shows that this well-known advertising medium provides one of the highest ROI's (Return on Investment) with one of the most inexpensive cost per thousand.
Coastal Bend Redbook Directories has embraced new technology with their new "Redbook App" in the App Store for Smartphone users. There is also an online Redbook product for the computer savvy population to turn pages with a click of their mouse.
Coastal Bend Redbook Directories is also the area home for AdClix - Redbook's Search Engine Optimization program for advertisers. The objective to maintain the first 10 positions in a Google Search helps boost the promotion of each participating Redbook client.
Good's PageRank method for ordering results revoluntionaized how we search on the internet. Soon Trademarks and Metatags were among the most useful ways to increase ranking amoung browers. According to Nielsen/Netratings as of 2009, Google had 49.6% of the world-wide search engine market.
The Coastal Bend area of South Texas encompassing San Patricio and Aransas counties as well as Corpus Christi has had Red Book telephone directories since 1961. In the intervening 51 years, many things have changed. The entire population of San Patricio and Aransas counties barely topped 12,000 people in 1961 and was largely rural. Today, Portland alone has 16,000 plus people.
When Weedie Lewis first published Red Book Directories in 1961, they were designed to look local. They included sports team information and schedules, maps, government pages and had large type since the area was also a haven for older “Winter Texans.” This influx of new faces, also known as “Snow Birds,” adds thousands to the area’s population from late October until April of each year. Rockport has grown into an upscale report in this half century period. Portland, Ingleside, Aransas Pass and surrounding towns have exploded in population, too. There are over 90,000 residents in these two counties today.
In the early 70s, the original two books were sold to Ed McNellis, who added restaurant menus and expanded the area information. The books now boast Chambers of Commerce Events, Community Organizations, area parks and New Comer’s information along with the standard Government pages.
In January of 2012, Debbie Aylesworth of Canyon-Amarillo bought Coastal Redbook directories with partners Diane Goddard and Brad Tooley. Their combined background included 25 years of publishing community phone directories as well as newspaper publishing and billboards. Aylesworth began her print career in newspaper and moved from The Canyon News to Rockport to run the Redbook operation for the partnership. Goddard plays a key role in operations and procedures with her almost 20- year career in directory sales.
The new partnership embraced all the positive features of Redbook directories proven successful in the past and focused on moving forward with technology. A Coastal Bend Redbook Directory App can now be found in the App store for Smartphones as well as full availability of all printed books online at www.shopcoastalbedonline.com <http://www.shopcoastalbedonline.com>. The addition of the Corpus Christ neighborhood book in 2011 brought new business to Redbook clients and continues to expand. Books are distributed through the United States Postal Service and billing is local.
Opportunity once again came knocking for Rebook and the area with the discovery and expansion of the huge Eagle Ford Shale Oil Field! To expand marketing for our advertisers, the Redbook staff answered the requests for business awareness in the areas and will publish a magazine in the first quarter of 2013. This local magazine, planned tentatively to publish twice a year, will provide information on recreation, housing, dining, lodging, schools and county government for people working in the Eagle Ford area.
Photos courtesy of John Martell
San Patricio County